The History of Whoo is a luxury Korean cosmetics brand that embodies the spirit of royal beauty. Among its most iconic products is the Gongjinhyang Mi Luxury Lipstick, a stunning fusion of traditional Korean herbal science and modern luxury makeup aesthetics. This lipstick is not just a cosmetic product, but a cultural artifact representing timeless beauty and elegance.
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1. Brand Background: The Philosophy Behind The History of Whoo
The History of Whoo was launched by LG Household & Health Care in 2003, as a high-end cosmetic line inspired by royal court beauty secrets of the Korean Joseon Dynasty. “Whoo” (후) means “queen” or “empress” in Korean, reflecting the brand’s mission: to help modern women achieve the grace and dignity of royalty.
The brand combines oriental medicine (hanbang) principles with advanced skincare science. Their signature herbal complex, Gongjinhyang (공진향), includes traditional ingredients like deer antler, ginseng, and angelica root, aiming to restore balance and harmony to the skin.
2. Gongjinhyang Mi Line: Beauty That Transcends Time
The Gongjinhyang Mi (공진향 미) line focuses specifically on color cosmetics, extending the benefits of oriental skincare to makeup. It includes products such as foundation, powder, blush, and the renowned Luxury Lipstick.
This line maintains the luxurious texture and skincare benefits Whoo is known for, while providing vivid pigmentation and long-lasting coverage. Gongjinhyang Mi aims to make makeup an extension of skincare, not just a superficial layer.
3. The Rise of the Luxury Lipstick
Since its initial release, Gongjinhyang Mi Luxury Lipstick has become a top-selling product in Korea and throughout Asia. Known for its ornate gold casing, reminiscent of royal accessories, it quickly gained popularity for both its aesthetics and quality.
The lipstick delivers:
- Rich, vibrant colors suitable for all skin tones
- Moisturizing formula using herbal ingredients
- Long-lasting wear with a semi-matte finish
- Signature herbal fragrance
4. Formula & Ingredients: Skincare Meets Color
The lipstick is more than a pigment; it’s a hybrid between skincare and makeup. The key ingredients include:
- Wild Ginseng Extract – For vitality and regeneration
- Angelica Root – Known for brightening and hydration
- Deer Antler (녹용) – Traditionally used for strengthening skin energy
- Gold Powder – Symbol of wealth and luxury, with subtle radiance
This formula ensures that the lips remain soft, hydrated, and plump even after long wear. It reflects Whoo’s philosophy that beauty is not skin deep, but holistic.
5. Packaging Design: Where Tradition Meets Modernity
The lipstick’s case design is heavily inspired by Korean imperial motifs. Featuring gold-plated metal with symbolic patterns like phoenixes or lotus flowers, each unit resembles a luxury accessory.
Its click-open mechanism and elegant structure make it a collectible item. Many users and influencers note that the lipstick is “too beautiful to use,” underscoring the emotional value of the product.
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6. Global Popularity: The Power of K-Beauty
With the global rise of K-beauty, The History of Whoo has become a leading name in luxury Asian cosmetics. The Gongjinhyang Mi Luxury Lipstick is often featured in international beauty editorials and has found favor with consumers in China, Japan, Singapore, and more recently, the U.S. and Europe.
In 2024, the brand launched a limited edition inspired by royal court dances, which sold out within a week across Asia. This proves that luxury Korean beauty, once niche, now holds global appeal.
7. User Experience & Reviews
According to beauty forums like Glowpick and Naver Beauty, user reviews are overwhelmingly positive. Key praises include:
- Luxurious and elegant packaging (5/5 stars)
- Moisturizing feel without being sticky
- Deep pigmentation with natural color payoff
- Minimal feathering even after 6 hours of wear
Some users even note improvement in lip texture with consistent use, suggesting the herbal ingredients provide true skincare benefits.
8. Shades & Color Range
As of 2025, the lipstick is available in over 20 shades, ranging from classic reds and rose pinks to more modern corals and nude tones. Best-selling colors include:
- Royal Red (No.13) – Inspired by Joseon dynasty lip tints
- Peach Blossom (No.21) – A soft coral with warm undertones
- Mugunghwa Pink (No.17) – Named after Korea’s national flower
Every season, Whoo releases limited edition colors aligned with Korean seasonal festivals or historical motifs.
9. Is It Worth the Price?
Retailing at around $50~$60 USD per tube, the lipstick is undoubtedly in the luxury category. However, when considering the formulation, packaging, and brand heritage, many loyal customers view it as a worthwhile investment.
The lipstick serves not just as makeup but as a luxurious self-care experience that celebrates Korean tradition.
10. Final Thoughts: A Cultural and Cosmetic Masterpiece
Whoo’s Gongjinhyang Mi Luxury Lipstick is more than a beauty item—it is a story, a tradition, and an artwork. It reflects the elegance of Korean heritage while meeting the expectations of modern luxury makeup consumers.
Whether you’re a K-beauty enthusiast, a skincare aficionado, or someone who appreciates fine design, this lipstick is a standout. It bridges the gap between beauty and culture, setting a global standard for what true luxury can be.
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SEO FAQ: Frequently Asked Questions
What is the key feature of Whoo Gongjinhyang Mi Luxury Lipstick?
Its fusion of hanbang skincare ingredients with rich color and elegant packaging makes it a standout among K-beauty lipsticks.
Is it suitable for sensitive lips?
Yes, the herbal ingredients are designed to be gentle, soothing, and moisturizing, even for delicate or dry lips.
Where can I buy it in 2025?
You can purchase it through The History of Whoo official website, authorized department stores, and K-beauty platforms like YesStyle, Olive Young Global, and Amazon.
Does it have a fragrance?
Yes, it features a subtle herbal scent that is characteristic of Whoo products—refined and not overpowering.
Explore the legacy of Korean beauty with The History of Whoo’s Gongjinhyang Mi Luxury Lipstick—where every detail tells a royal story.
